Over recent years an increasing number of organisations I belong to have switched to e-newsletters and e-zines to feature their work and communicate with members, as opposed to the previous paper product that arrived through my regular mailbox.<\/p>\n
And the sad truth is that as a result of this I never read them anymore.<\/p>\n
Like everyone else, I am bombarded with e-communications every day and focus on the ones that are important in the now. This is rarely an e-newsletter or zine’s role and so they increasingly slip down the email list.<\/p>\n
When I received paper publications I seldom read them immediately either, although the whole process of physically going to a mailbox (rather than having material coming in while online doing other things) used to at least encourage a cursory riffling through of materials received. The newsletters and magazines\/journals, in particular, I would put aside to read through while having a coffee or over lunch.<\/p>\n
But of course with the e-versions I leave the pc and the desk to have that break and focus on reading other things…<\/p>\n
In addition, many of the e-newsletters and zines require me to to do more than just read. First of all I have to click on a line of code, or go to a website and remember yet another special member login (of which we all now, by default, have a ker-zillion)—or worse, login to a forum and then<\/em> access the special link to download what would once have been as simple as opening an envelope and starting reading at my leisure.<\/p>\n With additional complexity also comes additional reluctance to read the correspondence more than once—not like sticking in a marker or dog-earing a page (I know: quelle horreur!) to identify where you can pick up reading on the next coffee break.<\/p>\n So increasingly, I just don’t bother accessing or reading at all.<\/p>\n I used to think this was just Luddite me, until I received one of these many e-zines recently (one where you have to click on a line of code inside the email to access) which came with the following cover note:<\/p>\n “I really think you should read it, even if you’re one of the 100 or so who\u00a0don’t normally bother<\/span>…”<\/p>\n Hmm, thought I, so it’s not just me then…<\/p>\n And, of course, the logical next step from there, where connection with the organisation (via\u00a0 communication) becomes increasingly hit and miss, if not completely missing in e-action, is to question why one continues to be a member at all…<\/p>\n","protected":false},"excerpt":{"rendered":" Over recent years an increasing number of organisations I belong to have switched to e-newsletters and e-zines to feature their work and communicate with members, as opposed to the previous paper product that arrived through my regular mailbox. And the sad truth is that as a result of this I never read them anymore. Like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-28797","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/posts\/28797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/comments?post=28797"}],"version-history":[{"count":4,"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/posts\/28797\/revisions"}],"predecessor-version":[{"id":28811,"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/posts\/28797\/revisions\/28811"}],"wp:attachment":[{"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/media?parent=28797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/categories?post=28797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helenlowe.info\/blog\/wp-json\/wp\/v2\/tags?post=28797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}